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About Us

The Amruthavarsha Chai Story – Brewed with Love, Built with Purpose

Every sip of our chai carries a story. A story of roots, hustle, and rich Indian flavor. The Amruthavarsha Chai Story started in a small kitchen with one big dream — to make traditional bellam chai accessible, affordable, and iconic across India.

While most brands chased trends, we leaned into tradition. The founders of Amruthavarsha Chai believed that taste isn’t about gimmicks – it’s about authenticity. That’s why our chai is slow-brewed with jaggery, infused with native Indian spices, and always served with warmth and soul. From that very first kulhad to now launching multiple franchise locations, the Amruthavarsha Chai Story is proof that when passion meets purpose, magic happens.

 

What Makes Us Different?

  • We don’t follow the market – we build it.
  • We use bellam (jaggery), not just sugar.
  • We offer a business with soul – not just numbers.

As the demand for clean, flavorful desi chai skyrocketed, we decided to take the leap and empower others through franchising. But not the usual royalty-heavy, complex model. Nope. We kept it real — No Royalty. No Renewal. No Profit Sharing.
We built a franchise model that lets you win — because when you win, the brand grows

Our Mission

To make Amruthavarsha Chai a household name, one city at a time — while giving everyday entrepreneurs the tools to succeed in the food & beverage world without huge risk.

Our Values

☕ Authenticity 🌿 Simplicity 📈 Growth 👥 Community The Amruthavarsha Chai Story isn’t just ours now — it’s yours too. As a franchisee, you’re part of something bigger. A movement. A culture. A vibe that celebrates chai the way it was meant to be.